知到智慧树 商务英语案例分析 章节测试答案

绪论 单元测试

1、单选题：
Who are suitable to take the course?
选项：
A:Senior high school students planning to study abroad.
B:Governmental officials in charge of foreign affairs.
C:College students in the major of business administration.
D:People using English to communicate in business settings.
答案: 【People using English to communicate in business settings.】

2、单选题：
How many subject areas are included in this course?
选项：
A:6
B:4
C:12
D:5
答案: 【5】

第一章 单元测试

1、单选题：
Who usually conducts a SWOT Analysis for a business?
选项：
A:Managers
B:Lawyers
C:Employees
D:Banks
答案: 【Managers】

2、单选题：
Which of the following SWOT elements are internal factors for a business?
选项：
A:Strengths and Opportunities
B:Opportunities and Threats
C:Weaknesses and Threats
D:Strengths and Weaknesses
答案: 【Strengths and Weaknesses】

3、单选题：
Which of the following could be a strength for a business?
选项：
A:Weather
B:A new international market
C:The location of a business
D:A price that is too high
答案: 【The location of a business】

4、单选题：
Which of the following should be asked when you try to identify the strengths of your company?
选项：
A:What do you do better than your competitors?
B:Which advantages does your company lack?
C:Which trends can negatively affect your business?
D:Does political climate help you develop your business?
答案: 【What do you do better than your competitors?】

5、单选题：
Which of the following could be a weakness for a business?
选项：
A:Competitors with better financial support
B:Poor quality of goods and services
C:Special marketing expertise
D:A developing market
答案: 【Poor quality of goods and services】

6、单选题：
Which of the following is true about weaknesses?
选项：
A:It’s external and harmful.
B:It’s internal and helpful.
C:It’s external and helpful.
D:It’s internal and harmful.
答案: 【It’s internal and harmful.】

7、单选题：
Which of the following could be an opportunity for a business?
选项：
A:Having quality processes and procedures
B:A new competitor in its home market
C:Moving into new thriving market segments
D:Damaged reputation
答案: 【Moving into new thriving market segments】

8、单选题：
A new vocational training project can be considered as a/an ______ for an employee.
选项：
A:strength
B:weakness
C:threat
D:opportunity
答案: 【opportunity】

9、单选题：
Which of the following could be a threat for a business?
选项：
A:Lack of marketing expertise
B:Changes in technology
C:A market vacated by an incapable competitor
D:Location of the business
答案: 【Changes in technology】

10、单选题：
______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
选项：
A:A Possible downsizing at his company
B:His limited educational experience
C:His poor communication skills
D:A new position that matches his skills
答案: 【A Possible downsizing at his company】

第二章 单元测试

1、单选题：
1. According to Maslow’s theory, the needs of ________ are the most basic needs of human being.
选项：
A:safety
B:self-actualization
C:biology and physiology
D:esteem
答案: 【biology and physiology】

2、单选题：
2. When all of the physiological needs are met, people tend to become concerned with ________.
选项：
A:safety needs
B:social needs
C:sel-acutalization needs
D:esteem needs
答案: 【safety needs】

3、单选题：
3. “Catherine is well recognized by her peers for being creative and has recently promoted to a higher position, and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her ________ needs.
选项：
A:belonging and love
B:esteem
C:social
D:biological and physiological
答案: 【esteem】

4、单选题：
4. The order of Maslow’s Hierarchy of Needs, from bottom to top is: ________.
选项：
A:Safety, Esteem, Social, Self-actualization, Physiological
B:Physiological, Safety, Social, Esteem, Self-Actualization
C:Safety, Physiological, Esteem, Social, Self-actualization
D:Physiological, Social, Safety, Esteem, Self-Actualization
答案: 【Physiological, Safety, Social, Esteem, Self-Actualization】

5、单选题：
5. Which of the following can possibly satisfy the needs of safety, according to Maslow’s theory?
选项：
A:Reasonable wages.
B:Retirement benefits.
C:Travel bonuses.
D:Free lunches.
答案: 【Retirement benefits.】

6、单选题：
6. What should a company do if it wants to motivate employees by meeting their esteem needs?
选项：
A:Buy life insurance for them.
B:Organize team-based projects.
C:Offer training and higher job titles.
D:Create comfortable working environment.
答案: 【Offer training and higher job titles.】

7、单选题：
7. Which of the following statements is true in Maslow’s motivation theory.
选项：
A:Food, shelter and wages fall into the category of safety needs.
B:The order of the hierarchy of needs is not fixed.
C:(D) People move up to seek satisfaction at a higher level even the basic needs have not met yet.
D:Effective leaders should adapt to the changing needs in different settings.
答案: 【Effective leaders should adapt to the changing needs in different settings.】

8、单选题：
8. Which of the following is NOT the satisfaction of self-actualization needs in terms of management?
选项：
A:Develop career potential.
B:Arrange after-work get-togethers.
C:Offer challenging jobs.
D:Give self-improvement training.
答案: 【Arrange after-work get-togethers.】

9、单选题：
9. One employee becomes depressed and lonely, and feels isolated from group activities and social events. According to Maslow, which category of needs has not been fulfilled?
选项：
A:Safety needs.
B:Physiological needs.
C:Social needs.
D:Esteem needs.
答案: 【Social needs.】

10、单选题：
10. Esteem needs, displayed at the ________ layer in Maslow’s hierarchy, are the need for appreciation and respect.
选项：
A:first
B:second
C:third
D:fourth
答案: 【fourth】